Some media careers are built around visibility. Others use visibility to create something bigger.
Mofida Shiha has built a public presence that extends beyond television, combining media, entrepreneurship, and a commitment to creating opportunities for women.
Known as a TV presenter, Mofida has developed a strong connection with audiences through a career centered on communication, real stories, and conversations that resonate beyond the screen. Over the years, that experience has evolved into a broader mission: using her platform to amplify voices and create meaningful impact.
That vision is reflected in El Setat Market, which she founded as a platform supporting women and entrepreneurs. Through the initiative, Mofida brings together businesses, ideas, and communities, creating greater visibility for women building their own brands and pursuing independent paths.
For her, empowerment is not simply a message. It is about creating tangible opportunities giving people space to be seen, connecting entrepreneurs with wider audiences, and encouraging women to turn their skills and ideas into something of their own.
Her journey also reflects the changing role of modern media personalities. Influence today is no longer measured only by appearances or audience numbers, but by what someone chooses to build with that influence.
Mofida has transformed her media presence into a platform that connects people, business, and purpose, demonstrating how communication can become a tool for entrepreneurship and community building.
At The Power Leaders, we celebrate figures who use their platforms to create value beyond their own success. Mofida Shiha represents a form of leadership rooted in connection the ability to be heard, while creating space for others to be heard too.