Some professionals build careers. Others build influence that moves across industries, communities, and people.
For more than 17 years, Sam William, widely known as “El Hag William,” has built his reputation at the intersection of marketing, strategy, partnerships, and human connection. Across diverse industries, he has helped businesses grow, reposition brands, and transform ideas into campaigns that create lasting impact.
His move into the aesthetic industry marked a new chapter, bringing years of marketing expertise into a market ready for a different vision. Through strategic thinking, creativity, and a deep understanding of consumer behavior, Sam has contributed to reshaping how aesthetic brands communicate in Egypt and to some of the industry’s most impactful campaigns.
Alongside this journey, Sam serves as Partnerships Director at WaffarX, working with market leaders across multiple industries to build collaborations centered on mutual growth and long-term value.
But behind the strategist and businessman is another side of his story: El Hag William.
The nickname emerged around five years ago when Sam, a Christian, became actively involved in Ramadan charity initiatives and bringing people together through giving. When asked about his religion, his answer reflects the philosophy he lives by:
“I am an Egyptian human.”
A simple statement carrying a powerful belief: humanity comes before differences, and our greatest impact comes from what connects us.
At The Power Leaders, we recognize leaders whose influence goes beyond business. Sam William represents the power to evolve, the power to connect, and above all, the power to remain human.